Film is increasingly employed as a fundraising tool. One obvious reason is that a film manages not only to inform, but also to involve the audience emotionally. Another is that since the organisation takes part in outlining the content of their film, they are able to accentuate specific problems and achievements that will contribute positively to finding fundraising sources. Showing the success of your existing projects will inspire potential donors to support you in new ones.

From the point of view of the prospective donor, familiarising him or herself with your organisation through the medium of film is not time consuming and will make your work more real to them.