We have seen videos successfully employed as a lobbying tool – video often has terrific power to persuade audiences where paper has failed, It can portray the vibrancy and urgency of a campaign and inspire others to join in.

Equally, it is effective with policy makers who are able to gain a better understanding of the issues by meeting those involved ‘face to face’. Your causes will be remembered much more clearly when being presented through the medium of film – this will help your organisation to raise its profile and advance its progress.